| 中小城市营销促销策略初探--以岳阳市为例 |
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| 引用本文： | 黎作风.中小城市营销促销策略初探--以岳阳市为例[J].岳阳职业技术学院学报,2004,19(1):21-25. |
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| 作者姓名： | 黎作风 |
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| 作者单位： | 湖南大学工商管理学院,湖南,长沙,410083 |
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| 摘 要： | 现代社会，城市间竞争日趋激烈，城市促销越显重要，城市促销是提升城市竞争力，加快城市发展的必然选择。城市促销策略也包括人员促销策略、广告促销策略、公关促销策略、营业推广策略、服务促销策略，但又不同于企业产品促销，城市促销要注意促销策略的综合运用。
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| 关 键 词： | 中小城市 城市促销 促销策略 岳阳市 市场营销 |
| 文章编号： | 1672-738X(2004)01-0021-05 |
| 修稿时间： | 2003年11月12 |
A Probe into Marketing and Selling Strategies of Medium-scale and Small-scale cities |
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| Li Zuo-feng.A Probe into Marketing and Selling Strategies of Medium-scale and Small-scale cities[J].Yueyang Vocational Technical College,2004,19(1):21-25. |
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| Authors: | Li Zuo-feng |
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| Abstract: | The competitions between cities are becoming sharper and sharper in modern society,recommending cities is be coming more important.Recommending cities is inevitable choices of promoting city competition and speeding up its development.Such selling strategies as personal selling,advertisement selling,public relations selling,recommenging through business and selling goods with service are included in city recommending and selling of enterprises.We should pay attenticon to the comprehensive application of selling strategies in recommending cities. |
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| Keywords: | recommending cities selling strategy marketing |
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