| 大学出版社数字化转型的对策 |
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| 引用本文： | 刘刚.大学出版社数字化转型的对策[J].四川师范大学学报(社会科学版),2011,38(3):154-159. |
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| 作者姓名： | 刘刚 |
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| 作者单位： | 四川师范大学,电子出版社,成都,610068 |
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| 摘 要： | 伴随着以数字技术为代表的信息科学的迅猛发展,出版产业正经历革命性的变化,进入了数字出版时代。在数字出版的内涵逐渐清晰和商业模式日趋成熟的条件下,过去凭借其得天独厚的资源、人才和区位优势得以发展壮大的大学出版社,在数字出版成为我国新闻出版业发展趋势这一不可逆转的态势下,既面临数字化转型的困境,也拥有诸多发展的优势。大学出版社唯有通过挖掘自身内涵,借助高新技术的发展,培养并依靠一批敢于开拓进取、善于创新的领军人才,才能在激烈的数字化浪潮中保持优势地位,继续谋求发展。
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| 关 键 词： | 数字出版 出版产业 大学出版社 转型 |
Strategies for Digital Transformation of University Press |
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| LIU Gang.Strategies for Digital Transformation of University Press[J].Journal of Sichuan Normal University(Social Science Edition),2011,38(3):154-159. |
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| Authors: | LIU Gang |
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| Institution: | LIU Gang(Electronic Press,Sichuan Normal University,Chengdu,Sichuan 610068,China) |
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| Abstract: | With the rapid development of information science characterized by digital technology,the publishing industry is undergoing revolutionary change,as it moves into the digital publishing era.With the increasingly clear content of digital publishing and gradually maturing business models,digital publishing has become an irreversible trend for the news publishing industry.Under such circumstances,the University Press,previously developing and growing with its unique talents,resources and geographical advantages,is faced with both the difficulties of digital transformation and its development advantages.Only with high-tech development,by stretching its own content and by training and relying on a number of pioneering innovative talents with great courage,can University Press maintain a superior position and further its development in the fierce and growing digital wave. |
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| Keywords: | digital publishing publishing industry university press transformation |
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