| 中小农产品企业价格博弈理论研究 |
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| 引用本文： | 张洁.中小农产品企业价格博弈理论研究[J].巢湖学院学报,2011(4):32-35. |
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| 作者姓名： | 张洁 |
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| 作者单位： | 巢湖学院管理系,安徽巢湖,238000 |
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| 摘 要： | 本文基于营销价格理论,分析了农产品行业目前存在的问题及影响,并以两种价格博弈为例分析中小农产品企业价格(博弈主要产生于企业与客户,如渠道的中间商、零售商以及终端客户、企业与其他农产品企业之间)。最后给出营销策略。
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| 关 键 词： | 价格 博弈 营销策略 |
SMALL AND MEDIUM-SIZED AGRICULTURAL ENTERPRISE PRICE MARKETING STRATEGY RESEARCH |
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| ZHANG Jie.SMALL AND MEDIUM-SIZED AGRICULTURAL ENTERPRISE PRICE MARKETING STRATEGY RESEARCH[J].Chaohu College Journal,2011(4):32-35. |
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| Authors: | ZHANG Jie |
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| Institution: | ZHANG Jie(Management Department,Chaohu College,Chaohu Anhui 238000) |
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| Abstract: | Based on the marketing price theory,this paper analyses the existing problems and its influence in the agricultural industry,and with two price games as an example,analyzed small and medium-sized agricultural enterprise price（game mainly produced in enterprise and customers,such as channel middlemen,retailers and terminal customers,enterprise and other agricultural products between enterprise）.Finally give marketing strategies. |
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| Keywords: | Prices Game Marketing strategy |
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