| 体育用品企业核心竞争力打造与提升的对策研究 |
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| 引用本文： | 白震,杨黎.体育用品企业核心竞争力打造与提升的对策研究[J].成都体育学院学报,2006,32(4):16-19. |
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| 作者姓名： | 白震 杨黎 |
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| 作者单位： | 1. 河南大学学生体质健康研究所,河南,开封,475001
2. 郑州大学体育系,河南,郑州,450053 |
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| 基金项目： | 河南省科技厅软科学基金 |
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| 摘 要： | 对我国体育用品业发展的现状和影响我国体育用品业核心竞争力的因素进行了分析探讨,并提出相应的对策.研究认为:积极打造人力资本、加强技术创新、改善管理体制、塑造企业文化和通过企业间的兼并重组与知识联盟,是我国体育用品企业提高核心竞争力,抵御市场风险的主要对策.
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| 关 键 词： | 核心竞争力 打造与提升 体育用品企业 |
| 文章编号： | 1001-9154（2006）04-0016-04 |
| 收稿时间： | 2006-05-23 |
| 修稿时间： | 2006年5月23日 |
Research on Countermeasures to Build and Promote Core Competence of Sports Products Corporation |
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| BAI Zhen, et al.Research on Countermeasures to Build and Promote Core Competence of Sports Products Corporation[J].Journal of Chengdu Physical Education Institute,2006,32(4):16-19. |
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| Authors: | BAI Zhen |
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| Institution: | Students Physical Fitness and Health Institute of Henan University, Kaifeng 475001 |
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| Abstract: | By analyzing the current situation of sports products industry in China,the paper discusses the factors influencing the core competence of corporation,and puts forward relevant countermeasures.The paper proposes the main strategies as follows: build human capital positively;strengthen technology innovation;reform management mechanism;establish corporation culture;merge and reorganize corporations and intellectual alliance to promote the core competence of sports products industry and resist market risk in China. |
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| Keywords: | core competence build and promote sports products corporation |
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