| 旅游广告提升旅游城市品牌研究——以大连为例 |
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| 引用本文： | 陈雪琼,侯仁丽.旅游广告提升旅游城市品牌研究——以大连为例[J].昆明大学学报,2009(2):76-80. |
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| 作者姓名： | 陈雪琼 侯仁丽 |
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| 作者单位： | 华侨大学旅游学院 |
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| 摘 要： | 旅游广告对城市的形象传播和品牌提升有着重要的作用。文章通过对1997—2007年以来《中国旅游报》刊登的大连旅游广告的调查和统计，分析旅游广告对大连旅游城市品牌提升的作用，提出大连应在“浪漫之都”的城市品牌基础上，加强品牌营销与整合营销，优化广告规划。
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| 关 键 词： | 旅游广告 旅游城市品牌 品牌提升 |
Study of the Ways to Promote Tourism City Brand by Tourism Advertising -- Take Dalian As an Example |
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| CHEN Xue-qiong,HOU Ren-li.Study of the Ways to Promote Tourism City Brand by Tourism Advertising -- Take Dalian As an Example[J].Journal of Kunming University,2009(2):76-80. |
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| Authors: | CHEN Xue-qiong HOU Ren-li |
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| Institution: | CHEN Xue-qiong, HOU Ren-li |
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| Abstract: | Tourism Advertising plays an important role in enhancing the city＇s image and brand communication. By investigating and calculating Dalian tourism advertising published in China Tourism News from 1997 to 2007, the article analyzes tourism advertising＇s role in promoting tourist city brand of Dalian. Based on ＂Romantic City＂ Brand, Dalian should strengthen its brand marketing and integrate marketing, and optimize advertising programs. |
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| Keywords: | tourism advertising tourism city brand brand enhancing |
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