| 保险业客户态度忠诚度模式分析 |
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| 引用本文： | 吴洪波,张蕾.保险业客户态度忠诚度模式分析[J].科技与管理,2010,12(2):87-90,95. |
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| 作者姓名： | 吴洪波 张蕾 |
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| 作者单位： | 哈尔滨理工大学,管理学院,黑龙江,哈尔滨,150040 |
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| 摘 要： | 针对保险业如何深层次挖掘忠诚客户的价值,从而提高客户价值的问题,通过分析客户态度取向的不同表现形式,提出反映保险业客户态度忠诚的子模式,运用五级评分法和数据挖掘技术,对已有客户进行忠诚度聚类分析,以发现公司内客户态度忠诚的所属类型,分析每一类客户的特征,从而更好的为保险业客户管理提供帮助。
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| 关 键 词： | 保险业 客户态度忠诚度 数据挖掘 |
Analysis of the mode of the customer attitude loyalty in insurance |
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| WU Hong-bo,ZHANG Lei.Analysis of the mode of the customer attitude loyalty in insurance[J].Science-Technology and Management,2010,12(2):87-90,95. |
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| Authors: | WU Hong-bo ZHANG Lei |
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| Institution: | School of Management/a>;Harbin University of Science and Technology/a>;Harbin 150040/a>;China |
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| Abstract: | Aimed at the problem that how to mining the value of the loyal customers deeply to improve the value of customers,by means of analyzing different patterns of manifestation of customer attitude loyalty inclination,this paper give out branch mode that reflecting the customer attitude loyalty,uses five grades method of point rating and data mining,applies customer loyalty cluster analysis to detect the types which customers belong to,analyses the characters of each type of customers.This method is more effecti... |
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| Keywords: | insurance customer attitude loyalty data mining |
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