| 广告英语的修辞艺术及其汉译的基本原则 |
| |
| 引用本文： | 徐宜良.广告英语的修辞艺术及其汉译的基本原则[J].湖州师范学院学报,2001,23(1):49-52. |
| |
| 作者姓名： | 徐宜良 |
| |
| 作者单位： | 湖北民族学院,大学外语教学部,湖北,恩施,445000 |
| |
| 摘 要： | 通过对广告英语所采用的修辞 :比喻、拟人、反复、双关、押韵、仿拟、夸张、对偶及其艺术效果的阐述 ,提出了汉译广告英语的基本原则 :自然、准确、易懂 ,达到这些原则的关键手段是变通。
|
| 关 键 词： | 广告英语 修辞艺术 汉译原则 |
| 文章编号： | 1009-1734(2001)01-0049-04 |
| 修稿时间： | 2000年12月12 |
Rhetorical Techniques of Advertisements in English and the Basic Principles of Its Chinese Version |
| |
| XU Yi-liang.Rhetorical Techniques of Advertisements in English and the Basic Principles of Its Chinese Version[J].Journal of Huzhou Teachers College,2001,23(1):49-52. |
| |
| Authors: | XU Yi-liang |
| |
| Abstract: | This article first discusses the rhetorical art of advertisements in English in terms of metaphor, simile, person ification, pun, parody, hyperbole and antithesis, and then points out the basic principles:naturalness, preciseness, acceptableness in the course of its translation into Chinese and the most important means to achieve the principles: flexibility. |
| |
| Keywords: | advertisements in English rhetorical arts principles of Chinese version |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
