| 梅州发展客家文化产业的SWOT分析 |
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| 引用本文： | 古广胜.梅州发展客家文化产业的SWOT分析[J].嘉应学院学报,2011,29(9):17-22. |
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| 作者姓名： | 古广胜 |
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| 作者单位： | 嘉应学院经济与管理学院,广东梅州,514015 |
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| 基金项目： | 梅州市社科联、嘉应学院联合人文社科重点项目(2011SKZ08) |
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| 摘 要： | 梅州拥有丰富的客家文化资源,相当重视文化产业的发展。通过借鉴SWOT矩阵分析法,全面系统地探讨梅州客家文化产业发展的优势、劣势、机遇和威胁,用以厘清梅州客家文化产业发展思路具有积极的意义。
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| 关 键 词： | 梅州 客家文化产业 SWOT分析 |
SWOT Analysis about Developing Hakka Culture Industry in Meizhou |
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| GU Guang-sheng.SWOT Analysis about Developing Hakka Culture Industry in Meizhou[J].Journal of Jiaying University,2011,29(9):17-22. |
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| Authors: | GU Guang-sheng |
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| Institution: | GU Guang-sheng(School of Economy and Management,Jiaying University,Meizhou 514015,China) |
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| Abstract: | Meizhou holds abundant Hakka cultural resources,and regards the development of culture industry very much.By means of Strengths Weaknesses Opportunities Threats(SWOT) matrix analysis,this paper completely and systemically discussed the strengths,weaknesses,opportunities and threats during developing the Hakka culture industry in Meizhou,and then gave a clear idea about developing the Hakka culture industry. |
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| Keywords: | Meizhou Hakka culture industry SWOT analysis |
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