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重访电视与体育的“天作之合”:从布尔迪厄说起
引用本文:魏伟.重访电视与体育的“天作之合”:从布尔迪厄说起[J].成都体育学院学报,2015(2):33-39.
作者姓名:魏伟
作者单位:成都体育学院新闻系,四川 成都,610041
基金项目:国家社科基金项目:近现代西方思想家的体育观(11XTY004);四川省高校科研创新团队:现代体育传播研究(13TD0011);成都体育学院创新团队:当代媒介、体育与社会发展研究(CXTD201205)
摘    要:布尔迪厄有关电视体育的讨论是其体育观的重要组成部分。他对作为符号的奥运会电视转播有独到的见解,这一经过加工处理的文本与真实的奥运会有一定的距离。电视与体育之间的结合被学者誉为“天作之合”,二者之间的神话关系导致体育的电视化生存和电视的体育化生存。在全球化背景下,电视体育跨文化传播和意识形态输出的特点日益显著。电视体育在新媒体的挑战面前保持自我修复和更新能力,因此依然被认为是多媒体和跨媒体文本中的经典介质。

关 键 词:电视体育  布尔迪厄  神话关系  跨文化传播

Revisiting "Marrige made in Heave" between Television and Sports:From Pierre Bourdieu and beyond
WEI Wei.Revisiting "Marrige made in Heave" between Television and Sports:From Pierre Bourdieu and beyond[J].Journal of Chengdu Physical Education Institute,2015(2):33-39.
Authors:WEI Wei
Institution:WEI Wei;Chengdu Sport University;
Abstract:Pierre Bourdieu’ s discussions on television sports are the core part of his sports views. He forms his own unique understanding about Olympic television broadcasting as a sign, believing that there are some differences between the processed texts and the authentic Olympiad. Some scholars describe the combination of television and sports as a heaven-made one, the mythic relationship between which has led to the televised survival of sports and vice versa. Under circumstances of globalization, televised sports is more and more characterized by cross cultural communication and ideological exportation. Faced with new media’ s challenge, telesport main-tains its ability of self-healing and self-renewability. Therefore it is still considered as the classical medium between multimedia and cross-media texts.
Keywords:telesport  Pierre Bourdieu  mythological relationship  cross cultural communication
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