| 从报社主体利益最大化看发行考核制度的优化 |
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| 引用本文： | 黄峥.从报社主体利益最大化看发行考核制度的优化[J].新闻界,2007(6):22-24. |
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| 作者姓名： | 黄峥 |
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| 作者单位： | 浙江万里学院,宁波,315100 |
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| 摘 要： | 本文分析了现有发行考核办法的缺陷,并侧重探讨如何在保证报社主体利益最大化的前提下制定一套科学合理的发行考核方案.
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| 关 键 词： | 发行 考核 利益最大化 |
On Optimizing the Method for Evaluating the Publication through Maximizing the Profit of the Newspaper Office |
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| Huang Zheng.On Optimizing the Method for Evaluating the Publication through Maximizing the Profit of the Newspaper Office[J].Press Circles,2007(6):22-24. |
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| Authors: | Huang Zheng |
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| Abstract: | This paper analyses the flaws and lays particular emphasis on how to optimize the method for evaluating the publication through maximizing the profit of the newspaper office |
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| Keywords: | publication evaluate profit maximize |
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