| 高校体育产业发展现状与发展策略探悉 |
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| 引用本文： | 朱汉义.高校体育产业发展现状与发展策略探悉[J].南京体育学院学报(社会科学版),2008,22(2). |
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| 作者姓名： | 朱汉义 |
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| 作者单位： | 杭州电子科技大学,杭州,浙江,310018 |
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| 摘 要： | 通过文献资料等科研方法,阐述了高校体育产业的发展现状,并指出存在认识不足、管理混乱;涉及领域单一、效率低下;市场定位狭窄、发展脉络不明晰;校间、校企缺乏有机联合等问题,针对这些问题提出了今后发展的策略:解放思想、转变观念、加强管理;拓宽高校体育产业市场领域,提高经营效率;合理定位高校体育产业市场、正确选择高校体育产业发展路径;实行多校联合开发,走产业聚合道路;加强与企业、社会团体合作,形成双赢局面等。
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| 关 键 词： | 高校体育产业 现状 策略 |
Studies on the Situation and the Strategy of Developing Sports Industry in Colleges |
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| ZHU Han-Yi.Studies on the Situation and the Strategy of Developing Sports Industry in Colleges[J].Journal of Nanjing Institute of Physical Education,2008,22(2). |
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| Authors: | ZHU Han-Yi |
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| Institution: | ZHU Han-Yi(Hang Zhou DianZi University; Hangzhou 310018; China); |
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| Abstract: | Through the document research,The paper Exposited the Situation of the colleges sports industry,and have pointed out problem that are the insufficient Cognition and chaos management;unitary Relate field and poor efficiency;The narrow marketplace fixed position and clearlless develops route;no organic unity between school with school,enterprise;specifically for these problems of developing colleges sports industry having forward to: Emancipate the mind,changed concept,tighten up the management;Broaden the marketplace field,improves business efficiency;correctly choice the marketplace and rationally route;school unites,Getting together along industry road;The sharpening combined with enterprise ,nongovernmental organization,forms a win-win situation. |
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| Keywords: | colleges sports industry situation strategy |
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