| 《国际市场营销》案例教学法研究 |
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| 引用本文： | 汪凌志,项锐.《国际市场营销》案例教学法研究[J].黄石理工学院学报(人文社科版),2008(5). |
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| 作者姓名： | 汪凌志 项锐 |
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| 作者单位： | 黄石理工学院经济与管理学院 |
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| 基金项目： | 2006年黄石理工学院校级教研项目“国际市场营销教学案例法研究”(项目编号:2006024) |
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| 摘 要： | 案例教学法作为一种全新的教学方法,在我国经济管理类专业相关课程中得到了广泛的应用。文章结合近年来在《国际市场营销》课程中的教学实践,针对案例教学法实施中的主要问题,从教学方法与实际操作上,探讨了《国际市场营销》案例教学法的有效实施途径。
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| 关 键 词： | 《国际市场营销》 案例教学法 实施 |
On the Case Study Teaching Method Employed in the Instruction of "International Marketing" |
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| WANG Lingzhi,XIANG Rui.On the Case Study Teaching Method Employed in the Instruction of "International Marketing"[J].Journal of Huangshi Institute of Technology:Humanities and Social Sciences,2008(5). |
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| Authors: | WANG Lingzhi XIANG Rui |
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| Institution: | WANG Lingzhi; XIANG Rui(School of Economics and Management; Huangshi Institute of Technology; Huangshi Hubei 435003); |
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| Abstract: | As a brand new teaching method, case study teaching method has been widely applied in relevant economic and management curriculums in China nowadays. Based on the teaching practice in recent years, this paper explores the main problems in the implementation of case study teaching method in the instruction of "International Marketing" and puts forward some effective ways to put case study teaching method into practice of the instruction of "International Marketing". |
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| Keywords: | International Marketing case study teaching method implementation |
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