| 高职院校建设汽车市场营销专业的思考 |
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| 引用本文： | 汤勇.高职院校建设汽车市场营销专业的思考[J].太原大学学报,2010,11(2):96-98. |
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| 作者姓名： | 汤勇 |
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| 作者单位： | 北京经济管理职业学院,工商管理二系,北京,102602 |
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| 摘 要： | 高职院校汽车市场营销专业应在高起点上建设,迅速与目前国际高水平学校靠齐。毕业生定位要准确,课程设置要符合现代企业的需求;建设实训基地、建立校企结合新模式是培养学生岗位能力和职业素质的重要环节和手段;多项措施促进教学质量的全面提升,打造独特的专业品牌。
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| 关 键 词： | 高职院校 汽车营销 专业建设 |
Research on Establishing Automobile Marketing Specialty in Higher Vocational College |
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| TANG Yong.Research on Establishing Automobile Marketing Specialty in Higher Vocational College[J].Journal of Taiyuan University,2010,11(2):96-98. |
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| Authors: | TANG Yong |
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| Institution: | TANG Yong(South Campus of Beijing Institute of Economic Management,Beijing,102602,China) |
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| Abstract: | Automobile Marketing in Vocational and Technical Institutes should have a high standard and try to measure up to those high quality international institutes.The courses should meet the needs of modern enterprises and the positioning of the graduates should be well-planed.To enhance the students＇ quality and working ability,it is essential to build a project-based training center and establish a new mode of the cooperation between school and enterprise.A number of measures have to be taken to enhance teaching quality so as to build up a unique major brand. |
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| Keywords: | higher vocational college automobile marketing major construction |
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