| 基于“蓝海战略”理论视角的高等职业教育核心竞争力的提升 |
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| 作者姓名： | 彭蔚蔚 赵异卉 张琳 |
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| 作者单位： | 西华师范大学四川省教育发展研究中心;农业部工程建设服务中心 |
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| 摘 要： | 当前,高等职业教育只有学会在激烈的市场竞争中构建和提升自己的核心竞争力,才能保证高等职业学校一项或多项关键业务达到一流水平,才能使高等职业教育得以生存和发展。然而,在构建和提升核心竞争力的过程中,高等职业教育要想以低成本向学生提供高价值,实现高等职业学校价值和学生价值的同步提升,就必须努力突破"红海"的残酷竞争,开创一片"无人竞争"的"蓝海领域",从而提高高等职业教育的质量和技术水平。
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| 关 键 词： | 高等职业教育 核心竞争力 提升 蓝海战略理论 |
The Construction of Core Competitiveness of Higher Vocational Education Based on the Theory of Blue Ocean Strategy |
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| Authors: | Peng Wei-wei Zhao Yi-hui Zhang Lin |
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| Institution: | Peng Wei-wei,Zhao Yi-hui,Zhang Lin |
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| Abstract: | The higher vocational education must learn to build and improve its core competitiveness in the fierce competition in order to ensure that vocational colleges have one or more key business be up to the first class.Only in this way can it make the higher vocational education survive and develop.However,in many theories,which can build and improve the core competitiveness of the higher vocational education,the higher vocational education want to use the lower costs to provide the high value to the student,and achieve the value of vocational colleges and students synchronous promotion.We must strive to break the fierce competition of the " Red Sea",and know how to find the blue ocean.Thus it can enhance the quality and skill level of the higher vocational education and improve the people’s quality. |
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| Keywords: | higher vocational education the core competitiveness upgrade blue ocean strategy |
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