| 祝福类手机短信传播的修辞艺术 |
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| 引用本文： | 龙剑梅.祝福类手机短信传播的修辞艺术[J].娄底师专学报,2005(6):114-116,120. |
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| 作者姓名： | 龙剑梅 |
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| 作者单位： | 湖南师范大学新闻与传播学院,湖南长沙410081 |
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| 摘 要： | 祝福类手机短信具有传递信息、交流情感、弘扬传统文化等多重作用；要让受众过目不忘，就必须成功地富有创造性地运用多种修辞手法，追求文学性、技巧性，优化传播效果，由语言的优化、美化迭到心灵的净化、灵魂的提升，带来审美的新奇感、情感的震撼力。
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| 关 键 词： | 祝福类短信 修辞艺术 传播 手机 |
| 文章编号： | 1673-0712（2005）06-0114-03 |
| 收稿时间： | 2005-10-20 |
Rhetorical Art of the Blessing Short Message of Cell Phone |
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| LONG Jian-mei.Rhetorical Art of the Blessing Short Message of Cell Phone[J].Journal of Loudi Teachers College,2005(6):114-116,120. |
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| Authors: | LONG Jian-mei |
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| Abstract: | The blessing short message of cell phone has multiple functions of transmitting information , exchanging emotion , carrying forward traditional culture etc. The audience photographic memories without forgetting the short messages, many kinds of rhetorics must be used creatively. Pursued literary character, skill quality. Otimize the effect of communication , and reach the purification of heart , promotion of soul by optimization , beautification of the language, bring the audience aesthetic novel sense , shock of the emotion. |
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| Keywords: | blessing short message rhetorical art communication cell-phone |
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