| 网络营销背景下关于“旅游微博热”现象的思考 |
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| 引用本文： | 吴金铃.网络营销背景下关于“旅游微博热”现象的思考[J].承德职业学院学报,2011,16(3). |
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| 作者姓名： | 吴金铃 |
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| 作者单位： | 明达职业技术学院,江苏盐城,224300 |
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| 摘 要： | 微博营销是网络营销的新兴组成部分,随着微博营销的兴起,旅游微博进驻中国旅游市场,各地纷纷抢占旅游微博市场,旅游市场出现微博热的现象。文章首先对旅游微博营销进行了概念的界定,然后分析了旅游微博热现象,最后提出了作者自己的观点。
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| 关 键 词： | 网络营销 微博营销 旅游微博 |
Reflects on Tourism Micro Blog Hot Phenomenon under the Network Marketing Background |
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| Wu Jinling.Reflects on Tourism Micro Blog Hot Phenomenon under the Network Marketing Background[J].Journal of Chengde Vocational College,2011,16(3). |
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| Authors: | Wu Jinling |
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| Abstract: | Microblog marketing is the emerging component of network marketing.With the rise of microblog marketing,tourism microblog enters China tourism market,and there is ＂Microblog Hot＂ phenomenon in tourism market.This paper defi nes the concept of the tourist microblog marketing,then analyzes the phenomenon of the ＂Tourism Microblog Hot＂,and fi nally puts forward the author’s own opinion. |
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| Keywords: | network marketing microblog marketing tourism microblog |
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