| 浅谈信息化对品牌价值的提升 |
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| 引用本文： | 李幼平,尹柱平.浅谈信息化对品牌价值的提升[J].柳州师专学报,2010,25(6):79-82. |
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| 作者姓名： | 李幼平 尹柱平 |
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| 作者单位： | [1]桂林航天工业高等专科学校党委,广西桂林541004 [2]桂林电子科技大学商学院,广西桂林541004 |
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| 摘 要： | 说明有效的信息传播,能促进产品和服务的价值链延续和品牌价值提升,同时指出信息化在深化品牌文化与内涵过程中有着重要意义。
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| 关 键 词： | 信息化 品牌价值 附加值 核心价值 |
On Brand Value Promotion by Informationization |
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| LI Youping,YI Zhuping.On Brand Value Promotion by Informationization[J].Journal of Liuzhou Teachers College,2010,25(6):79-82. |
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| Authors: | LI Youping YI Zhuping |
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| Institution: | LI Youping、,YI Zhuping(1.Guilin College of Aerospace Technology;2.College of Business,Guilin University of Electronic Technology) |
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| Abstract: | This paper discusses the effective dissemination of information will facilitate the products and services＇continuation of the value chain and lift the brand value,pointing out the informationization has an important meaning in the process of deepening brand culture and brand connotation. |
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| Keywords: | informationization brand value added value core value |
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