| 我国体育健身俱乐部的促销策略研究 |
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| 引用本文： | 王军棉,贺小玲.我国体育健身俱乐部的促销策略研究[J].搏击·武术科学,2006,3(3):79-80. |
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| 作者姓名： | 王军棉 贺小玲 |
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| 作者单位： | 延安大学体育学院,陕西,延安,716000 |
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| 摘 要： | 文章从现代市场营销的角度,论述了体育健身俱乐部促销的内涵及特点,分析了我国体育健身俱乐部在选择促销工具时应该考虑和注意的因素,文章从国内为主的思路出发,提出了我国体育健身俱乐部经营的促销策略。
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| 关 键 词： | 体育健身俱乐部 促销工具 促销策略 |
| 文章编号： | 1004-5643(2006)03-0079-02 |
Research on Promotion Strategy of Gym Clubs in China |
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| Wang Jun-mian,He Xiao-ling.Research on Promotion Strategy of Gym Clubs in China[J].BOJI(WUSHUKEXUE),2006,3(3):79-80. |
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| Authors: | Wang Jun-mian He Xiao-ling |
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| Abstract: | From the viewpoint of modern marketing, this paper discussed the meaning and the features of the gym club and analyzed the factors, which should be considered by the gym clubs in China while they choose promotion tools. Form the point of domestic conditions, the paper put forward the promotion strategy for gym club's management. |
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| Keywords: | Gym club promotion tool promotion strategy |
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