| 时代的反映与“失真的镜子”——四十年代大后方重庆报纸电影广告的抗战诉求分析 |
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| 引用本文： | 崔丽.时代的反映与“失真的镜子”——四十年代大后方重庆报纸电影广告的抗战诉求分析[J].涪陵师范学院学报,2005,21(3):31-35. |
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| 作者姓名： | 崔丽 |
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| 作者单位： | 西南师范大学文学院，重庆400715 |
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| 摘 要： | 20世纪40年代的大后方报纸上的电影广告。有着独特的广告诉求方式和本制作。它在民族危亡的历史的时刻宣传抗战电影、传播抗战以及相关诉求时扮演着重要的角色。这对于广告史，特别是40年代的新闻史、电影史以及大后方化研究。都将提供一个新的视角。
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| 关 键 词： | 四十年代 大后方 电影广告 抗战 |
| 文章编号： | 1672-366X(2005)03-0031-05 |
| 修稿时间： | 2004年11月8日 |
Reflection of the Times and Distorted Mirror--An Analysis of Appealing to Resistance against War in the Movie Ads 1940s Chongqing Newspapers |
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| CUI Li.Reflection of the Times and Distorted Mirror--An Analysis of Appealing to Resistance against War in the Movie Ads 1940s Chongqing Newspapers[J].JOurnal of Fuling Teachers College,2005,21(3):31-35. |
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| Authors: | CUI Li |
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| Abstract: | The advertisements in the newspapers of the rear area in 1940s had their unique appealing means and text writing techniques. It played an important role in advertising movies about the resistance against Japanese and promulgating appealing to the resistance. This provides researchers a new perspective in studying the histories of advertisements, journalism, and movies and the culture of the rear area in 1940s. |
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| Keywords: | 1940s rear area movie advertisement resistance against war |
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