| 基于交易流程的网商信用体系研究 |
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| 引用本文： | 王学东,朱洋,金芳芳,谢辉.基于交易流程的网商信用体系研究[J].现代情报,2013,33(9):19-24. |
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| 作者姓名： | 王学东 朱洋 金芳芳 谢辉 |
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| 作者单位： | 华中师范大学信息管理学院, 湖北 武汉430079 |
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| 基金项目： | 华中师范大学大学生创新性实验项目(国家级)"网商信用指数测度研究" |
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| 摘 要： | 面对电子商务的迅猛发展,伴随的信用问题是电子商务发展的重要影响因素。网商信用体系是其基础问题之一,现有的信用体系是不能满足现代电子商务发展的需要的,有必要对体系进行重新架构。本文通过分析网商交易流程中网商的信用行为,从网商基础、产品、服务和交易这4个层面,分析并确定了网商信用的影响因素,最后,对指标体系进行优化,确定了网商信用体系。
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| 关 键 词： | 电子商务 网商 信用体系 交易流程 指标体系 信用行为 |
Research on Net Trade Credit System Based on Business Transaction Flow |
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| Authors: | Wang Xuedong Zhu Yang Jin Fangfang Xie Hui |
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| Institution: | School of Information Management, Central China Normal University, Wuhan 430079, China |
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| Abstract: | In the face of rapid development of e-commerce,along with credit problems is the important bottleneck restricting the development of e-commerce.The net trade credit system is one of basic problems.The existing credit system can not meet the needs of the development of modern e-commerce.It is necessary to re-architecture of the system.This paper analyzes the credit behavior of the E-businessman in the whole process of net trade transaction from the foundation,products,services and trading of these four levels and determines the impact factors of the net trade credit.Finally,this paper establishes a net trade system and optimize it. |
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