| 模糊综合评价法在网商信用指数测度中的应用研究 |
| |
| 引用本文： | 王学东,金芳芳,朱洋,谢辉.模糊综合评价法在网商信用指数测度中的应用研究[J].现代情报,2013,33(9):10-14. |
| |
| 作者姓名： | 王学东 金芳芳 朱洋 谢辉 |
| |
| 作者单位： | 华中师范大学信息管理学院, 湖北 武汉430079 |
| |
| 基金项目： | 华中师范大学大学生创新性实验项目(国家级)"网商信用指数测度研究" |
| |
| 摘 要： | 网商是随着电子商务的发展而产生的一个具有划时代特征的商人群体,通过分析进行电子商务的企业信用测度算法的研究现状,结合网商的特点,构建一种新的网商信用指标体系,并在传统模糊综合评价法原理的基础上,对权重确定环节进行优化及优化算法的可行性进行验证,最后将优化后的模糊综合评价法应用于网商信用指数测度之中,并通过实例验证该方法的可用性,为网商信用的评价提供了一种新的尝试。
|
| 关 键 词： | 网商信用 指数测度 模糊综合评价法 电子商务 企业信用 信用指数 |
Application of Fuzzy Comprehensive Evaluation Method in Net Trade Credit Index Measure |
| |
| Authors: | Wang Xuedong Jin Fangfang Zhu Yang Xie Hui |
| |
| Institution: | School of Information Management, Central China Normal University, Wuhan 430079, China |
| |
| Abstract: | Net trade is a kind of epoch-making characteristics of merchant community with the development of E-commerce.This article analyse the credit index measurement's current algorithms.Combined with the characteristics of the net trade ,the author puts forward the new train of thought and based on the principle of the traditional fuzzy comprehensive evaluation method,the author proposes the optimization of determining the weights as well as the verification of the algorithms' feasibility.Finally the optimized fuzzy comprehensive evaluation method is applied to network operators among credit index measure,and through examples verify the availability of the method and provide a new attempt for the evaluation of the credit network operators. |
| |
| Keywords: | |
| 本文献已被 万方数据 等数据库收录！ |
| 点击此处可从《现代情报》浏览原始摘要信息 |
| 点击此处可从《现代情报》下载免费的PDF全文 |
|
