| 论电视频道专业化发展策略 |
| |
| 引用本文： | 刘存宽.论电视频道专业化发展策略[J].江苏广播电视大学学报,2006,17(2):65-69. |
| |
| 作者姓名： | 刘存宽 |
| |
| 作者单位： | 南京师范大学,江苏,南京,210097 |
| |
| 摘 要： | 电视频道专业化是电视走向市场、参与竞争的客观需要,也是电视业的目标追求。频道专业化需要受众市场、经济实力、竞争环境、频道建设者、赢利方式等条件的支撑。频道专业化发展要在舆论导向、节目设置、收视率、制播制度、付费电视等方面进行拓展。
|
| 关 键 词： | 电视 频道专业化 发展策略 |
| 文章编号： | 1008-4207(2006)02-0065-05 |
| 收稿时间： | 05 8 2005 12:00AM |
| 修稿时间： | 2005年5月8日 |
The Strategy Concerning TV Channel Professional Development |
| |
| LIU Cun-kuan.The Strategy Concerning TV Channel Professional Development[J].Journal of Jiangsu Radio & Television University,2006,17(2):65-69. |
| |
| Authors: | LIU Cun-kuan |
| |
| Institution: | Nanjing Normal University, Nanjing 210097, Jiangsu, China |
| |
| Abstract: | The professional development of TV channels is a requirement of the market economy and competition,and it is the goal of TV business as well.It requires the support from the audience market,economic power,competition environment,channel constructors and the way of profiting.It should be further developed in the aspects of leading public opinions,program setting,audience rating,editing and broadcasting system and pay TV etc. |
| |
| Keywords: | TV TV channel specialization development strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
