| 从版权合作到内容本土化——时尚杂志的必然选择 |
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| 引用本文： | 王洁,赵云泽.从版权合作到内容本土化——时尚杂志的必然选择[J].国际新闻界,2006(3). |
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| 作者姓名： | 王洁 赵云泽 |
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| 作者单位： | 中国人民大学社会学系，中国人民大学社会学系 |
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| 摘 要： | 本文从时尚的文化本质分析入手,认为时尚杂志的立足点应该是本土的时尚文化。文章分析了成功时尚杂志版权合作与内容本土化并重的运作模式,认为从时间纬度上看,从版权合作走向内容本土化是中国时尚杂志的必然选择。同时,文章从历史的角度佐证了内容本土化将使中国时尚杂志成功成为可能。
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| 关 键 词： | 中国时尚杂志 版权合作 内容本土化 |
From Copyright Cooperation to Content Localization: The Necessary Choice of Vogue Magazines |
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| WANG Jie,ZHAO Yunze.From Copyright Cooperation to Content Localization: The Necessary Choice of Vogue Magazines[J].Journal of International Communication,2006(3). |
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| Authors: | WANG Jie ZHAO Yunze |
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| Abstract: | Starting with the analysis of the culture essence of vogue,this article thinks the standpoint of vogue magazines should be the native vogue culture.The article also analyses the current operational models that pay equal attention to copyright cooperation and content localization.For vogue magazines in future china,the necessary choice should turn from copyright cooperation to content localization.In addition,the article proves the possibility of the success of native vogue magazine from historical angle. |
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| Keywords: | Vogue Magazines Copyright Cooperation Content Localization |
| 本文献已被 CNKI 等数据库收录！ |
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