| 美日广告教育模式比较研究 |
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| 引用本文： | 周华清.美日广告教育模式比较研究[J].福建工程学院学报,2011,9(2):189-192. |
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| 作者姓名： | 周华清 |
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| 作者单位： | 福建工程学院文化传播系; |
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| 基金项目： | 福建工程学院重大专项子课题(项目编号:GB-K-10-20) |
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| 摘 要： | 优秀的广告人才是广告业的发展基础。美、日是世界上广告业与广告教育最发达的国家,其广告教育均有百年历史,然而两国广告教育模式完全不同。美日两国广告教育的核心是创新,其创新主要体现在教育理念、教育资源、师资来源、教育模式、知识体系上。
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| 关 键 词： | 广告教育 日本 美国 创新 培养模式 |
A comparative study of American and Japan's advertising education mode |
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| Zhou Huaqing.A comparative study of American and Japan's advertising education mode[J].Journal of Fujian University of Technology,2011,9(2):189-192. |
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| Authors: | Zhou Huaqing |
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| Institution: | Zhou Huaqing(Culture Communication Department,Fujian University of Technology,Fuzhou 350108,China) |
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| Abstract: | Excellent advertisers are the basis of advertising development.America and Japan are the most developed countries in advertising worldwide with advertising educations lasting about a hundred years.Although the advertising education mode ot the two countries is different,the core of the advertising education in the two countries lies in developing student's innovative capability.The innovation of the advertising education of the two countries mainly embodies advertising education concept,education resources,... |
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| Keywords: | advertising education Japan The United States innovation education mode |
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