| 消费民主化的产生及演进评析 |
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| 引用本文： | 赵金蕊.消费民主化的产生及演进评析[J].科学．经济．社会,2012,30(2):79-83. |
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| 作者姓名： | 赵金蕊 |
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| 作者单位： | 云南财经大学商学院,云南昆明,650221 |
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| 基金项目： | 云南省教育厅科学研究基金项目“经济危机背景下的消费者行为研究”(项目编号:09C0115);云南财经大学校级课题“消费民主化的演进与经济社会和谐发展”(项目编号:YC09B019) |
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| 摘 要： | 在当代社会经济生活中,消费无时无刻、无所不在,人们花费越来越多的时间、精力投入到消费活动中,不同阶层、不同群体的消费者也都卷入到消费活动中.由于工业革命、零售业革命以及媒介革命的相继兴起和影响,消费者获得了消费的主导权、选择权和自由权,消费已经成为一种日常生活方式,成为一个身份认同和符号象征的体系,成为人们自我展示和进行社会交流的平台.随着社会的进步,分散的消费者群体还将利用各种新技术以及发达的市场经济,完善自己的消费模式.这就是消费民主化的产生以及层层推进的结果,它势必导致一种新的消费秩序的建立.
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| 关 键 词： | 消费 民主化 工业革命 零售业革命 媒介革命 |
Commenting on the Generation and Evolution of Consumption Democracy |
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| ZHAO Jin-rui.Commenting on the Generation and Evolution of Consumption Democracy[J].Science Economy Society,2012,30(2):79-83. |
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| Authors: | ZHAO Jin-rui |
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| Institution: | ZHAO Jin-rui(Business School,Yunnan University of Finance and Economics,Kunming 650221,China) |
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| Abstract: | Today,the consumption exists in every corner of our modern economic life every hour and moment.People have to spend more and more times and energy on consumption activities.Furthermore,different classes and groups of consumers are involved in consumption activities.Due to the successive arisen and influence of the industrial revolution,retailing revolution and media revolution,consumers get the initiative,choice and freedom rights of consumption.On the basis of this,consumption has become to a kind of pattern of daily life,a system of identity and symbol,a platform of self-expression and social exchange.With the society’s progress,many scattered consumers will use a variety of new technologies to perfect their consuming patterns in the developed market-oriented economy.This is the results of generation and evolution of consumption democracy,which leads to the building of a new consumption order certainly. |
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| Keywords: | consumption democracy industrial revolution retailing revolution media revolution |
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