| 市场经济背景下高校管理中的经营理念 |
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| 引用本文： | 李婧.市场经济背景下高校管理中的经营理念[J].滨州学院学报,2009,25(2). |
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| 作者姓名： | 李婧 |
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| 作者单位： | 北京科技职业学院,商学院,北京,102100 |
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| 摘 要： | 我国高等教育长期以来由国家包办,教育经费基本上靠国家财政拨款,缺乏成本效益观念,缺乏成本核算制度,缺乏经营管理理念,高校间缺乏市场竞争机制,资源得不到充分挖掘和有效利用,办学效益低下。高等学校要树立经营理念,从学校产品经营、资产经营、资本经营入手,达到教育资源的最优化配置,争取办学效益最大化。
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| 关 键 词： | 高校管理 产品经营 资产经营 资本经营 |
Operation Principles of University Management Under the Conditions of Market Economy |
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| LI Jing.Operation Principles of University Management Under the Conditions of Market Economy[J].Journal of Binzhou University,2009,25(2). |
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| Authors: | LI Jing |
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| Institution: | Business College;University for Science and Technology of Beijing;Beijing 102100;China |
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| Abstract: | Chinese higher education has been state administrative institutions whose educational expenditure is basically allotted by the state finances for a long time,which leads to the lack of cost-effectiveness concept,administrative concept and marketing competitive organism among universities,ineffective utilization,and low efficiency in school management.Universities are supposed to establish administrative concept,optimize the allocation of resources and compete for the best efficiency in school management thr... |
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| Keywords: | university administration product operation assets operation capital operation |
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