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书法文化链与“大书法文化”发展战略研究——关于中国书法文化产业发展的战略规划的评述和展望
引用本文:张捷.书法文化链与“大书法文化”发展战略研究——关于中国书法文化产业发展的战略规划的评述和展望[J].云南师范大学学报(哲学社会科学版),2006,38(3):81-88.
作者姓名:张捷
作者单位:南京大学,东方书画艺术研究中心,南京210093;南京大学,旅游研究所,南京210093
摘    要:作为中国文化象征的中国书法,其发展必须从宏观文化角度进行考虑,需要一个宏观跨领域的战略规划指导。本文提出了一个建立于书法文化链基础上的发展战略构想。在总结了中国书法的书法文化链是书法在中国文化体系中起到链接、枢纽、节点功能并形成的涉及面广、内容丰富和底蕴深厚的文化体系和集群;在此基础上的“大书法文化”发展战略对书法文化的全面弘扬和可持续发展、乃至对促进带动我国视觉艺术产业发展,具有重大意义。本文同时提出了基于“大书法文化”理念的书法文化发展纲要的研究内容构想,并探讨和展望了书法文化的价值体系、书法文化目前发展的现状和主要问题、书法文化在国民经济地位测算、未来学术研究等相关关键问题。

关 键 词:文化链  大书法文化  书法艺术  文化产业规划
文章编号:1000-5110(2006)03-0081-08
收稿时间:2006-03-10
修稿时间:2006年3月10日

On the Cultural Chain of Chinese Calligraphy (CCCC) and the Development Strategy for a Mega-Calligraphic Culture: Review and Prospect of the Strategic Planning for the Development of Chinese Calligraphic Culture
ZHANG Jie.On the Cultural Chain of Chinese Calligraphy (CCCC) and the Development Strategy for a Mega-Calligraphic Culture: Review and Prospect of the Strategic Planning for the Development of Chinese Calligraphic Culture[J].Journal of Yunnan Normal University(Philosophy and Social Sciences Edition),2006,38(3):81-88.
Authors:ZHANG Jie
Abstract:As a symbol of Chinese culture,Chinese calligraphy must approach to its development as an integrated system of culture,which needs a strategic plan for its cross-disciplinary development.This paper proposes a strategy for the development of calligraphy based on the Cultural Chain of Chinese Calligraphy(CCCC).CCCC,with its cross-cultural characteristics and richness in connotation and information,is a cultural system and cluster that is constructed by the connecting effect,hinge and node effects of calligraphy revealed in the whole system of Chinese culture.The development strategy of a mega-culture based on CCCC will play a very important role in the prosperous and sustainable development of Chinese calligraphy as well as its far-reaching influence on the development of the whole Chinese visual art as an industry.Based on the main contents and methodology of the Master Plan for the Development of a Mega-Chinese Calligraphic Culture,the paper also analyzes and predicts the value system,the current situation,main problems,future economic returns and academic research of Chinese calligraphy.
Keywords:cultural chain  mega-calligraphic culture  Chinese calligraphy  culture industry  strategic planning
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