| 博物馆教育空间与活动的“分众化”规划 |
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| 作者姓名： | 郑奕 |
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| 摘 要： | 时下,一些博物馆已开始就其教育空间与相应活动进行“分众化”规划,即根据不同的目标观众进行分层的、有的放矢地组织与计划,以达到“因人施教”、“空间尽其用”的目的。本文应用文献研究法、调查法、定性分析法、经验总结法等方法,以首开先河的美国大都会艺术博物馆、芝加哥艺术博物馆为案例,对博物馆的分众化教育空间与活动实践展开探讨,包括馆内的主要教育空间、“分众化”活动规划、以及规划原则等,以期为国内博物馆界的实践提供参考。
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| 关 键 词： | 博物馆 教育空间 教育活动 分众化 |
Segmentation of Museum Education Space and Programming |
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| Authors: | Zheng Yi |
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| Abstract: | Nowadays, some museums have started segmentation of their education space and the related activities. The Metropolitan Museum of Art and the Art Institute of Chicago are among the pioneers. They planned and implemented education space and programming according to their target audience, in order to best suit these segments.The essay explores museum segmentation practice of education space and programming, including main inside-the-museum education space, educational programming planning according to target audience, as well as segmentation principles and guidelines behind them. Methods such as literature research, survey, qualitative analysis and experiential summary were applied. The aim of the essay is to summarize the principles and guidelines of museum educational segmentation practice, in order to pave the way for the Chinese museum community practice. |
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| Keywords: | museum education space educational programming segmentation |
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