| 基于模糊聚类分析的客户分类算法研究 |
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| 引用本文： | 郭蕴华,祖巧红,陈定方.基于模糊聚类分析的客户分类算法研究[J].上海大学学报(英文版),2004,8(Z1). |
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| 作者姓名： | 郭蕴华 祖巧红 陈定方 |
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| 基金项目： | 国家高技术研究发展计划(863计划) |
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| 摘 要： |
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Customer-Classified Algorithm Based on Fuzzy Clustering Analysis |
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| Abstract: | A customer-classified evaluation system is described with the customization-supporting tree of evaluation indexes, in which users can determine any evaluation index independently. Based on this system, a customer-classified algorithm based on fuzzy clustering analysis is proposed to implement the customer-classified management. A numerical example is presented, which provides correct results,indicating that the algorithm can be used in the decision support system of CRM. |
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| Keywords: | fuzzy clustering analysis customer-classified management evaluation index system CRM |
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