| 手机短信介入大众传媒反馈的传播学解释 |
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| 引用本文： | 张原.手机短信介入大众传媒反馈的传播学解释[J].山西师大学报,2006,33(3):121-123,135. |
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| 作者姓名： | 张原 |
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| 作者单位： | [1]山西经济日报社,山西太原030000 [2]现为山西大学文学院硕士研究生,山西太原030000 |
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| 摘 要： | 手机短信因其技术上的便利性和传播方式上的个人化，使它迅速地介入到传统大众传媒的反馈当中，在一定程度上弥补了其单向传播的弱势。在这一“汇聚”的过程中，手机短信已超越了作为反馈渠道的单一职能，同时以话语主体的身份出现在大众传媒中，体现出传播景观下媒介发展的历史必然性。
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| 关 键 词： | 反馈 手机短信 大众传媒 个人化 |
| 文章编号： | 1001-5957（2006）03-0121-03 |
| 收稿时间： | 2006-01-13 |
| 修稿时间： | 2006-01-13 |
The Communicative Explanation of the Feedback of Cell-phone Short Message in Mass Media |
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| ZHANG Yuan.The Communicative Explanation of the Feedback of Cell-phone Short Message in Mass Media[J].Journal of Shanxi Teachers University,2006,33(3):121-123,135. |
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| Authors: | ZHANG Yuan |
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| Institution: | Shanxi Economic Daily, Taiyuan, Shanxi 030012, China |
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| Abstract: | With its convenience of technology and individualization of communication,cell-phone short message makes its quick intervention to traditional mass medium among feedback.To a certain degree,it has remedied its disadvantageous unidirectional communication.In this "gathering together" process,cell-phone short message has been surmounted as the unitary function of feedback channel,and appears in popular medium as the mainbody of discourse.It represents the natural development of media. |
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| Keywords: | cell-phone short message feedback popular medium individualization |
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