| 英语广告视听意象分析 |
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| 引用本文： | 李成伟.英语广告视听意象分析[J].湖北广播电视大学学报,2008,28(10):106-107. |
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| 作者姓名： | 李成伟 |
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| 作者单位： | 华南农业大学,外国语学院,广东,广州,510642 |
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| 摘 要： | 随着商品经济高速发展,广告作为一种独特的文学体裁,在人们生活中的作用渐显重要。众所周知,广告是一种目的性很强的宣传活动,其根本目的是激起受众的购买欲。为实现该目标,意象,这一诗歌创作惯用手法,在广告创作里也备受青睐。按照感觉的种类,意象又可分为视觉意象、听觉意象、嗅觉意象、触觉意象、味觉意象、动觉意象和抽象意象等。本文主要分析英语印刷广告里的视觉和听觉意象,以揭示意象在英语广告中的作用。
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| 关 键 词： | 英语印刷广告 视听 意象 |
An Analysis on Audio-visual Images in English Advertisements |
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| LI Cheng-wei.An Analysis on Audio-visual Images in English Advertisements[J].Journal of Hubei Radio& Televisonuniversity,2008,28(10):106-107. |
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| Authors: | LI Cheng-wei |
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| Institution: | LI Cheng-wei |
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| Abstract: | With the advancement of commercial economy,advertising,as a special literature genre,has an increasingly important role in people's daily life.It is well-known that advertising can be thought of as propaganda with a strong purpose of persuading potential customers to perchase the product or service it promotes.To achieve this goal,image,one of frequently-used devices in poem creation,has received growing attention in advertising-making.Image in terms of senses can be further divided into the following 7 types:visual image,auditory image,olfactory image,tactile image,gustatory image,kinaesthetic image and abstract image.This paper foucses on the analysis of images in English advertisements from the perspective of hearing and vision and reveals their functions in the advertising communication. |
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| Keywords: | English advertising image audio-visual |
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