Validity indeed! |
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| Authors: | Michael F Eleey George Gerbner Nancy Tedesco |
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| Institution: | 1. Assistant Professor in the Edward R. Murrow School of Communication , Washington State University;2. Associate Professor in the Edward R. Murrow School of Communication , Washington State University;3. Doctoral candidate at Washington State University |
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| Abstract: | A random telephone survey (N=582) of Washington state voters conducted in November 1994 examines relationships among mass media use, specific aspects of political disaffection, political efficacy and participation. Results suggest that negativism toward media campaign coverage reduces media use and that cynicism toward the political system reduces political efficacy. Negativism and media use also are negatively related to cynicism. Contrary to concerns expressed by some scholars and journalists concerning the negative impact of superficial media coverage on political participation, however, mass media use positively predicts voting behavior. In addition, negativism toward campaign tactics appears unrelated to political participation. |
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