Standpoint: Communication for the love of it |
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| Authors: | Louise M Benjamin |
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| Institution: | Associate Director of the Peabody Awards and teaches in the Department of Telecommunications , University of Georgia |
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| Abstract: | This study sought to determine how interpretations o f Teletubbies, a program designed for very young viewers and broadcast internationally, is contextualized within local frameworks. An analysis of interviews with 44 mothers and experts revealed themes that lend support to the claim that audiences actively employ interpretive processes in contending with foreign texts. The crucial role mothers may play in reconciling the global and the local is discussed within the framework o f parental mediation. |
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