Missing the newscaster: Reactions to the 1967 AFTRA strike |
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| Authors: | Lawrence W Lichty David J Leroy |
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| Institution: | 1. Associate professor of communication arts , University of Wisconsin;2. Assistant professor of speech , Florida State University |
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| Abstract: | The following study reports viewer reactions to missing network news anchormen, and concludes the strike and substitute newsmen had little effect on viewing habits. Dr. Lawrence W. Lichty is associate professor of communication arts at the University of Wisconsin in Madison while Dr. David J. LeRoy is assistant professor of speech at Florida State University. This study was accomplished with the aid of funds provided by the Computer Center and Graduate School at Wisconsin. |
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