The Behaviorist in the Boardroom: The Research of Frank Stanton,Ph.D. |
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| Authors: | Michael J Socolow PhD |
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| Institution: | Department of Communication and Journalism , University of Maine |
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| Abstract: | In 1946, at the age of 38, Frank Stanton was named President of CBS. While much of Stanton's work as a corporate executive has been chronicled, his accomplishments as one of America's earliest scholars of radio audience measurement remain neglected in media scholarship. This article reviews Stanton's research efforts between 1933 and 1942, and in doing so it places his work within the contexts of contemporaneous social and psychological media inquiry. Discussions of Stanton's methodological approach, his innovative dissertation, his scholarship, and his collaboration with key figures in the history of communication research are informed by primary and secondary sources. |
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