Why adults do or do not watch educational television |
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| Authors: | Jack Lyle |
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| Institution: | Assistant professor of Journalism , University of California , Los Angeles |
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| Abstract: | The reasons given for watching or not watching educational television have a great deal of bearing upon why people attend to commercial television as well. The following study was the pilot for a series being conducted by the Institute for Communication Research at Stanford University for the National Educational Television and Radio Center. The study was planned by Dr. Wilbur Schramm and the author, with the. latter supervising the field work and analysis. Dr. Lyle is presently assistant professor of Journalism at the University of California, Los Angeles. |
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