Visual materials on local television news programs |
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| Authors: | Gale R Adkins Peter Haggart |
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| Institution: | 1. Director of Radio‐Television Research and Associate Professor of Journalism and Speech , University of Kansas;2. Assistant Instructor in Speech and Drama , University of Kansas |
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| Abstract: | When sight was added to sound, the problems of presenting the news of the day multiplied, as did the cost of such coverage. Nevertheless, few news directors are satisfied with the strict “man‐on‐camera” approach; they prefer to use the additional information channel for a certain amount of visual augmentation of the audio channel's content. Beacuse television stations in a given market rarely have a chance to examine the output of stations in other markets, the survey reported in the following article was made'. Both the sources of visual news materials and their uses are studied in a sample of midwestern stations. It is interesting to examine this report after a review of William Hazard's study for the Radio‐Television News Directors Association, “Adequacy of Coverage by Still Picture and Film Services” published in the Journal of Broadcasting, Vol. IV, No. 1, pp. 64–76, Winter, 1959–60. |
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