Counting the house in public television: A history of ratings use, 1953–1980 |
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| Authors: | Alan G Stavitsky |
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| Institution: | Associate Dean and Associate Professor in the School of Journalism and Communication , University of Oregon |
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| Abstract: | This study explores the evolution, diffusion and application of audience research in public television from its origins through the 1970s, the formative period for the system. Shifts in funding structures for public TV and the rise of cable and satellite competition are reflected in the changing practice of such research. |
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