Building a set of standards for use of regression in the journal of broadcasting & electronic media |
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| Authors: | Joey Reagan |
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| Institution: | Associate professor in the School of Communication , Washington State University |
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| Abstract: | Our use of regression has evolved over the last quarter century, much of which should be applauded. This article is meant to begin the process of setting standards for using regression in JOBEM while still allowing room for the evolution to continue. Some uses of regression are commendable — such as the increased use of hierarchical regression. Other practices are inconsistent, and some practices — such as ignoring assumptions — may need to change. Precise use of regression still does not make up for poor study design or measurement. |
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