| 比较广告在中国的现实状况之分析 |
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| 引用本文： | 杨子宜,杨梦龙.比较广告在中国的现实状况之分析[J].绵阳师范学院学报,2009,28(1). |
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| 作者姓名： | 杨子宜 杨梦龙 |
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| 作者单位： | 1. 绵阳师范学院城乡建设与规划学院,四川绵阳,621000
2. 中国电信绵阳分公司,四川绵阳,621000 |
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| 摘 要： | 比较广告是指以明示或默示的方式将自己的产品和服务与竞争对手的产品和服务相比较的广告,它有助于帮助消费者正确的选择自己所需要的产品和服务,同时也可以提高市场的透明度,而中国现在对比较广告持较为谨慎的态度.
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| 关 键 词： | 比较广告 消费者 竞争者 |
An Analysis of the Comparative Advertisement in China |
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| YANG Zi-yi,YANG Meng-long.An Analysis of the Comparative Advertisement in China[J].Journal of Mianyang Normal University,2009,28(1). |
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| Authors: | YANG Zi-yi YANG Meng-long |
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| Institution: | 1.School of Urban Planning and Construction;Mianyang Normal University;Mianyang;Sichuan;China 6210002.Mianyang Office;China Telecom;China 621000 |
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| Abstract: | Comparative advertisement is used to compare the products and the services directly and indirectly of different companies.Although Chinese government is very cautious to such advertisements,they have such functions as leading consumers for a proper choice and improving the openness of the market. |
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| Keywords: | comparative advertisement consumers competitors |
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