| 西部生态环境建设背景下秦巴山地体育旅游开发策略研究 |
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| 引用本文： | 许良.西部生态环境建设背景下秦巴山地体育旅游开发策略研究[J].北京体育大学学报,2008,31(11). |
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| 作者姓名： | 许良 |
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| 作者单位： | 重庆师范大学体育学院 |
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| 基金项目： | 重庆师范大学科研启动基金项目 |
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| 摘 要： | 采用SWOT分析法,对秦巴山地发展体育旅游的影响因素进行分析。认为:秦巴山地拥有得天独厚的生态资源和发展体育旅游的优势;经济基础薄弱与交通不便成为该区域旅游业发展的瓶颈和面临的劣势;西部生态环境建设为秦巴山地体育旅游提供了良好的发展机遇;体育旅游自身的脆弱性和对生态环境的破坏性将成为秦巴山地发展体育旅游的潜在威胁。并对秦巴山地体育旅游开发策略进行了描述。
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| 关 键 词： | 体育旅游 SWOT分析 开发策略 秦巴山地 |
On Sport Tour Exploration of QingBa Mountain Areas on the Background of Ecological Environment Construction of Western China |
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| XU Liang.On Sport Tour Exploration of QingBa Mountain Areas on the Background of Ecological Environment Construction of Western China[J].Journal of Beijing Sport University,2008,31(11). |
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| Authors: | XU Liang |
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| Abstract: | By SWOT analysis,the paper analyzes influencing factors on the development of Qinba Mountains sport tour.The author thinks that Qinba Mountains have abundant ecological resources and advantages of sport tour.The bottlenecks and disadvantages are weak economic basis and inconvenience traffic;Western ecological environment construction provides good opportunities for Qinba Mountain sport tour.The potential threat may attribute to the vulnerability of sport tour and harm to the ecological environment.The paper discusses Qinba mountains sport tour development strategy. |
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| Keywords: | sport tour SWOT analysis development strategy Qinba Mountains |
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