| 现阶段影响我国体育消费心理的因素分析及对策的研究 |
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| 引用本文： | 刘志强.现阶段影响我国体育消费心理的因素分析及对策的研究[J].北京体育大学学报,1999(3). |
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| 作者姓名： | 刘志强 |
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| 作者单位： | 西安交通大学体育部!西安７１００４９ |
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| 摘 要： | 现阶段影响我国体育消费心理的主要因素有经济因素、文化因素、个人因素、环境因素和政治因素。全面开展落实全民健身计划纲要，正确引导体育消费，逐步改善人们的体育消费心理，加大体育产业开发力度，拓宽体育消费市场，不断提高体育消费水平。
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| 关 键 词： | 体育消费心理 因素分析 对策 |
Analysis of Present Factors influencing Chinese People's Sports Consumption Mentality and Research on Countermeasures |
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| Liu Zhiqiang.Analysis of Present Factors influencing Chinese People's Sports Consumption Mentality and Research on Countermeasures[J].Journal of Beijing Sport University,1999(3). |
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| Authors: | Liu Zhiqiang |
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| Abstract: | The main factors influencing the Chinese people's sports consumption mentality at present are economical factors, cultural factors, individual factors, environmental factors and political factors. It is importantto carry out the National Fitness Program completely, induct the sports consumption correctly, improve thepeople's consumption mentality gradually, enhance the development of physical education properties, open upsports consumption markets and increase the sports consumption constantly. |
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| Keywords: | sports consumption mentality analysis of factors countermeasure |
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