| 镜众传播视角下的省级公共图书馆网络直播研究 |
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| 引用本文： | 欧燕.镜众传播视角下的省级公共图书馆网络直播研究[J].新世纪图书馆,2021(4):58-63. |
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| 作者姓名： | 欧燕 |
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| 作者单位： | 黑龙江大学信息管理学院 |
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| 摘 要： | 文章以镜众传播视角调查研究网络直播在我国省级公共图书馆的应用现状,为丰富发展省级公共图书馆网络直播提供有价值的参考。论文首先切入镜众传播理论,将镜众传播理论与网络直播直接联系,构建镜众传播下的省级公共图书馆网络直播模式,随后调查研究了省级公共图书馆微博与微信应用网络直播的现状,并从镜众传播视角将网络直播在我国省级公共图书馆开展过程中存在的问题进行总结,最后提出相关发展对策。在镜众传播视角下,我国省级公共图书馆若想进一步发展网络直播,未来须在发展镜众群体、培养一批图书馆自己的馆员主播、升级现有的网络直播模式与内容、建立有效的用户反馈机制上下功夫。
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| 关 键 词： | 镜众传播 省级公共图书馆 网络直播 微信 微博 |
Research on Network Broadcast of Provincial Public Libraries From the Perspective of Self-reflective Spread |
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| Authors: | Ou Yan |
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| Abstract: | This paper investigates the application status of webcasting in China’s provincial public libraries from the perspective of self-reflective spread,and provides valuable reference for enriching and developing provincial public library web broadcast.The article first cuts into the theory of self-reflective spread,and links it with web broadcast to construct a provincial public library webcast mode.After that,it investigated the current situation of webcasting of Weibo and WeChat applications in provincial public libraries,and summarized the problems existing in the process of webcasting in the development of provincial public libraries in China from the perspective of self-reflective spread,and finally put forward relevant development strategies.And the results is if China’s provincial public libraries want to further develop online live broadcast from the perspective of self-reflective spread,they must work hard in the future to develop the mirror public group,train a group of library’s own librarian anchors,draw on the novel web broadcast mode and content,and establish an effective user feedback mechanism. |
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| Keywords: | Self-reflective spread Provincial public Library Network webcast Wechat Weibo |
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