| 新媒体时代广播音乐节目的内容转型 |
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| 引用本文： | 殷琦.新媒体时代广播音乐节目的内容转型[J].新闻界,2010(1). |
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| 作者姓名： | 殷琦 |
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| 作者单位： | 厦门大学新闻传播学院,厦门,361005 |
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| 摘 要： | 在新媒体时代,广播音乐节目受到了新媒体的强劲冲击。内容为王,广播音乐节目必须在内容上充分发掘自身的优势与不可替代性,提供独具观点、深度整合及可共享的音乐节目,方能在新旧媒体混战中立于不败之地。
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| 关 键 词： | 新媒体时代 广播 音乐节目 内容转型 |
Content Transformation of Music Program of Radio in New Media Era |
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| Yin Qi.Content Transformation of Music Program of Radio in New Media Era[J].Press Circles,2010(1). |
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| Authors: | Yin Qi |
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| Institution: | School of Journalism and Communication Xiamen University/a>;Xiamen 361005 |
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| Abstract: | In the new media age,music program of radio has been a strong impact of new media.Content is king,music program of radio must fully exploit its own advantages and irreplaceablity of content,and provide unique point of view,in-depth integration and sharable music program,though it can put itself in an invincible position in the competition among old media and new media. |
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| Keywords: | new media era radio music program content transformation |
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