| 对我国部分体育彩经类报纸内容和形态的研究 |
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| 引用本文： | 张伟.对我国部分体育彩经类报纸内容和形态的研究[J].体育科学研究,2012(2):18-21. |
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| 作者姓名： | 张伟 |
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| 作者单位： | 广州体育学院体育新闻与传播系 |
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| 摘 要： | 采用文献资料法和逻辑分析法对我国部分体育彩经类报纸的诞生以及报道内容和媒体形态进行了回顾和分析。研究表明:体育彩经类报纸的报道内容大体一致,大部分内容涉及体育彩票;报道的媒体形式多元化,如网站、电子报、手机报等;存在博彩信息时效性不足、不法博彩广告泛滥等问题;建议提高专业水准、打造购彩一体化的新媒体平台。
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| 关 键 词： | 体育博彩 体育彩经 报纸 新媒体 |
Research on the Sports Lottery Newspaper in China |
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| ZHANG Wei.Research on the Sports Lottery Newspaper in China[J].Sports Sciences Researches,2012(2):18-21. |
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| Authors: | ZHANG Wei |
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| Institution: | ZHANG Wei(Department of Sports Journalism and communication,Guangzhou Sport University,Guangzhou 510500,China) |
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| Abstract: | In China,the birth of the sports lottery directly spawned sports lottery newspaper.Sports lottery newspaper is a means to provide information and services for those who purchase the China Sports Lottery.In this paper,the content analysis and survey research are to analyze the current sports lottery newspaper content and media form,and put forward countermeasures and suggestions for its problems. |
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| Keywords: | Sports Betting Sports Lottery newspaper new media |
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