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当前我国体育新闻传播中负面效果的成因及对策
引用本文:冉强辉,祖丽.当前我国体育新闻传播中负面效果的成因及对策[J].体育科学,2006,26(11):34-40.
作者姓名:冉强辉  祖丽
作者单位:1. 上海体育学院,期刊社,上海,200438
2. 上海体育学院,体育新闻系,上海200438
基金项目:上海市重点学科建设项目
摘    要:采用文献资料调研、问卷调查和专家访谈等研究方法,对当前我国体育新闻传播中负面效果的成因进行探析。认为我国体育新闻传播中负面效果产生的客观原因主要有法制约束因素、经济利益因素、社会监督因素、内部管理因素、行业自律因素、社会环境因素、网络传播因素和意识形态因素;主观原因主要有职业道德因素、社会责任因素、“三观”异化因素、迎合趣味因素、文化修养因素和贯彻规则因素。提出减少我国体育新闻传播负面效果的对策;加强马克思主义新闻观教育、提高体育新闻工作者的文化素质和职业道德素质、健全体育新闻法制体系、规范体育新闻媒体内部管理体制、完善各方对体育新闻媒体的监控体系。

关 键 词:中国  体育  新闻  传播  效果
文章编号:1000-677X(2006)11-0034-07
收稿时间:2006-07-30
修稿时间:2006-07-302006-09-28

Cause of Negative Effects in Our Sports News Transmission
RAN Qiang-hui,ZU Li.Cause of Negative Effects in Our Sports News Transmission[J].China Sport Science,2006,26(11):34-40.
Authors:RAN Qiang-hui  ZU Li
Institution:1. Periodical Department of Shanghai University of Sport, Shanghai 200438, China; 2. Sports Journalism Department of Shanghai University of Sport, Shanghai 200438, China.
Abstract:Through using the method of literature,questionnaire investigation and expert interview,this paper made analysis on cause of negative effects in our sports news transmission.The result showed that the objective causes were legal system restriction,economic benefit drive,social supervising,inner management,vocational self-discipline,social environment,internet transmission and ideology.The subjective causes were occupational morality,social responsibility,"three notions" dissimilation,catering for interest,cultural quality and following rules.Therefore,it puts forward that sports journalists should be educated with Marxist Journalism Conception and improve themselves cultural and occupational moral quality.At the same time,the sports journalism law system,the sports journalism medium management system and sports journalism medium surveillance system should be perfected.
Keywords:China  sports  news  transmission  negative effects
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