| “第四堵墙”:媒介化视角下的传统媒体媒介融合进程 |
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| 引用本文： | 胡翼青,李璟.“第四堵墙”:媒介化视角下的传统媒体媒介融合进程[J].新闻界,2020(4):57-64,5. |
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| 作者姓名： | 胡翼青 李璟 |
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| 作者单位： | 南京大学新闻传播学院 |
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| 基金项目： | 教育部人文社会科学重点研究基地重大项目“新媒体环境下中国媒体新闻传播创新研究”(16JJD860003) |
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| 摘 要： | 自20世纪90年代末以来,新旧媒介之间的关系一直被理解为处于竞合框架中平等主体间的博弈。然而智能媒体平台运作方式所表现出来的巨大能量,使传统媒体处于一种被再度媒介化的进程中。所谓媒介融合指的是新媒体的转译过程。尽管新媒体的技术很容易被传统媒体所采纳,但后者运作的游戏规则却彻底被破坏了,其盈利模式的消解和话语权的旁落使大众传媒的新媒体实践与新媒体之间似乎总有一堵透明的墙壁。竞合框架的思维导致大众传媒在"轻视文本质量,重视技术分发"的道路上越走越远,使大众传媒彻底迷失了自身的发展方向。
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| 关 键 词： | 传统媒体 新媒体 媒介化 竞合框架 第四堵墙 |
The Fourth Wall:The Integration Process of Traditional Media from the Perspective of Mediatization |
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| Hu Yiqing,Li.The Fourth Wall:The Integration Process of Traditional Media from the Perspective of Mediatization[J].Press Circles,2020(4):57-64,5. |
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| Authors: | Hu Yiqing Li |
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| Institution: | (School of Journalism and Communication,Nanjing University) |
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| Abstract: | Since the late 1990s,the relationship between old and new media has been considered as a game between two equal subjects in a co-opedtion framework.However,the operation of intelligent media platform has shown tremendous energy,which put traditional media in a process of remediating.Actually,the media integration refers to translation of new media.Although traditional media could adopt the technology of new media,its rules of operation have been completely destroyed.Because traditional media lost profitability and discourse,there seems to be a transparent wall between old and new media.The mindset of c〇—opetition framework put traditional media on the wrong path,"despising the quality of the text and attaching importance to the distribution of technology",which made the mass media completely lose its development direction. |
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| Keywords: | Traditional media New media Mediatization co-opetition framework Fourth wall |
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