| 黑龙江省大众滑雪旅游市场的发展及其对策 |
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| 引用本文： | 韩国纲,张守信.黑龙江省大众滑雪旅游市场的发展及其对策[J].冰雪运动,2008,30(6):93-96. |
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| 作者姓名： | 韩国纲 张守信 |
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| 作者单位： | 哈尔滨商业大学,体育学院,黑龙江,哈尔滨,150076 |
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| 摘 要： | 为了促进大众滑雪旅游市场的发展,针对黑龙江省滑雪旅游经营模式的贵族化倾向,采用文献资料法、走访调查法、定量分析法和定性分析等方法,从大众需求入手,理性分析了黑龙江省滑雪旅游市场的发展现状和潜力,并结合黑龙江省大众滑雪旅游市场目前存在的问题,提出了完善市场管理体系、转变经营理念、打造可持续名牌产品、制定正确的营销策略、注重滑雪旅游形象设计等发展大众滑雪旅游的对策,以求实现黑龙江省大众滑雪旅游产业的规模发展。
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| 关 键 词： | 滑雪旅游 市场 大众需求 |
Market Development and,Its Measurement of the Mass Skiing Tourism in Heilongjiang Province |
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| HAN Guo-gang,ZHANG Shou-xin.Market Development and,Its Measurement of the Mass Skiing Tourism in Heilongjiang Province[J].China Winter Sports,2008,30(6):93-96. |
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| Authors: | HAN Guo-gang ZHANG Shou-xin |
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| Institution: | HAN Guo - gang, ZHANG Shou - xin (Physical Education School of Harbin University of Commerce, Harbin 150076, China) |
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| Abstract: | For advancing the market development of mass skiing tourism under the aristocratic tendency of running modes in Heilongjiang province, with the methods of documentary information, investigation, quantitative analysis and qualitative analysis, the article had a theoretic research on the current market status of skiing tourism and its development potential to meet the mass tourists＇ demand in Heilongjiang province. Considering the existing problems about the mass skiing tourism, it presents some measurements such as to improve the market running system, update the business idea, create some sustainable product brands, establish correct marketing strategy and think much of the image designs in order to make a scale development of mass skiing tourism in Heilongjiang province. |
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| Keywords: | skiing tourism market mass tourists＇ demand |
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