| 知识经济下如何构建零售企业的知识营销 |
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| 作者单位： | 江西蓝天学院经管系 江西南昌330098 |
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| 摘 要： | 在知识经济条件下,零售企业的营销方式发生了一些变化,知识营销应运而生,零售企业开展知识营销有助于其竞争力的提高以及自身的发展。
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| 关 键 词： | 知识营销 零售企业 |
How to Establish the Retail Enterprise's Knowledge Marketing under the Knowledge Economy |
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| Authors: | Zhao Jian-Bin |
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| Abstract: | In the knowledge economy conditions, the marketing modes of retail enterprises have undergone some changes; the knowledge marketing has come into being. Knowledge marketing will help retail enterprises to improve their own competitiveness and developments. |
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| Keywords: | Knowledge marketing retail enterprise |
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