| 我国受众调研发展趋势分析 |
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| 引用本文： | 唐弦.我国受众调研发展趋势分析[J].湖南大众传媒职业技术学院学报,2003,3(1):29-31. |
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| 作者姓名： | 唐弦 |
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| 作者单位： | 湘潭电视台,湖南,湘潭,411104 |
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| 摘 要： | 由于竞争加剧,我国传媒业将更加重视受众调研。未来的受众调研将坚持以马克思主义的群众观为指导,形成多层次受众调研机构,受众调研数据的公信度将大大提升,评价体系将更加完善,心理特质的调研更加受到关注,调研方法多元化,受众调研分众化。
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| 关 键 词： | 受众 调查研究 发展趋势 |
| 文章编号： | 1671-5454(2003)01-0029-03 |
| 修稿时间： | 2002年9月20日 |
The Developmental Tendency of the Investigation and Survey of the Chinese Receptor |
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| TANG Xian.The Developmental Tendency of the Investigation and Survey of the Chinese Receptor[J].Hunan Mass Media Vocational Technical College(Mass Media),2003,3(1):29-31. |
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| Authors: | TANG Xian |
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| Abstract: | Chinese media will pay more attention to the investigation and survey of the receptor, because the competi-tion in the media field becomes increasingly intense. In the foreseeable future, under the guide of Marxism, we will build up multi-leveled structures of investigation and survey, thus raising the reliability of the investigating results and forming a complete assessing system. |
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| Keywords: | receptor investigation and survey developmental tendency |
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